Post by account_disabled on Jan 22, 2024 23:25:25 GMT -8
The phrase "Advertising does not work" can often be heard in situations where the site was not created for advertising purposes at all, but you really want to run advertising. At the same time, the site can be developed by an expensive studio for a large amount of money. They, of course, did their job well, based on the tasks that were set before them. But not every site is suitable for advertising. I had the experience of creating a site for myself and to order, when I was still engaged in creating sites on Adobe Muse. I often encountered a situation where the customer did not understand why he needed a website.
Most often, the goals were as follows: "Competitors have it and C Level Executive List I want it too"; "I just want to present my company on the Internet"; "I want like in ... Peta"; "You just need a site ... Just a site where you can write about your services." But the fact is that in the end it does not work like that. Everything, even the tree outside the window, especially in this heat, has its purpose. So, for example, the site can: To serve as a banal business card, for colleagues in the market or customers, but no more. To be a source of attracting traffic from search advertising. To be a source of attracting traffic from advertising in social networks. To be created for search promotion. To be an intermediary in the customer attraction funnel. To be a method of gathering a subscribed base for newsletters.
Create a WoW effect, just to show the coolness of the company. Depending on the goals of the site, its structure and content may be different. So, let's say that in contextual advertising it will be important: fast loading from all devices; matching words in advertising campaigns; clear and understandable benefits for the client; the presence on the landing page of important aspects for customers regarding delivery, payment, the purchase process, etc.; brevity, because in today's world not everyone likes to read a lot; availability of convenient means of communication for the client: phone, messenger, form, etc.; and more. If these aspects are not there, then you need to think about them and add them. And it is better to think everything through before creating a site and write it down. On the basis of this, create a task for the developers, and based on the results of this task, get a more successful result.
Most often, the goals were as follows: "Competitors have it and C Level Executive List I want it too"; "I just want to present my company on the Internet"; "I want like in ... Peta"; "You just need a site ... Just a site where you can write about your services." But the fact is that in the end it does not work like that. Everything, even the tree outside the window, especially in this heat, has its purpose. So, for example, the site can: To serve as a banal business card, for colleagues in the market or customers, but no more. To be a source of attracting traffic from search advertising. To be a source of attracting traffic from advertising in social networks. To be created for search promotion. To be an intermediary in the customer attraction funnel. To be a method of gathering a subscribed base for newsletters.
Create a WoW effect, just to show the coolness of the company. Depending on the goals of the site, its structure and content may be different. So, let's say that in contextual advertising it will be important: fast loading from all devices; matching words in advertising campaigns; clear and understandable benefits for the client; the presence on the landing page of important aspects for customers regarding delivery, payment, the purchase process, etc.; brevity, because in today's world not everyone likes to read a lot; availability of convenient means of communication for the client: phone, messenger, form, etc.; and more. If these aspects are not there, then you need to think about them and add them. And it is better to think everything through before creating a site and write it down. On the basis of this, create a task for the developers, and based on the results of this task, get a more successful result.